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About Us

Our Mission

To be the people who make your favourite shirts and to ensure your shopping experience with us is one you'll want to come back to time and time again.

Our History
Thin Red Line was born in the heart of London's Savile Row, and supplies the finest quality Gentlemen's and Ladies' shirts and accessories. We have now grown into a fully online and mail order retailer to enable us to provide you with the finest quality garments at a fraction of the normal bricks and mortar retail price. Our passion for craftsmanship and detail, together with our manufacturing knowledge and experience, enable us to create shirts and clothing of unparalleled quality.

All Thin Red Line products are crafted from only the best materials, ranging from our superfine longstaple two fold cottons for our shirts, to the finest premium grade calf leathers used in our shoes. Whatever you buy from us, we want you to be happy, not only with our products but also with the service we provide. If you feel more comfortable leafing through a brochure than buying online, simply click here to request a catalogue.

Shopping With Us
Whilst we pride ourselves in offering exceptional quality shirts, we also endeavour to ensure that your shopping experience with us is one of the best you'll have. We aim to dispatch all orders (placed before 2pm) same day and all purchases are covered by our 30 day no quibble guarantee (reduced to 7 days for sale items). If you're in any way dissatisfied with one of our products, return it used or unused within 30 days of order and we'll refund your money - no questions asked.

Our Fabrics
At Thin Red Line we're just a little bit different from most 'shirtmakers' because all our shirting fabrics have been woven specially for us and all our shirts have been stitched by us in our own premises. At the end of the day, regardless how well stitched the shirt, it's the fabric you're wearing. We take only the finest longstaple two fold cotton yarns which we then dye and weave into the desired fabric style. After we've woven the fabric, it then undergoes no fewer than six different (non-chemical) treatments in order to achieve the wondrous, silky smooth feel that has become the hallmark of a Thin Red Line shirt.

Our Shirts
All our shirts are of the highest Jermyn Street specification (we like to say Savile Row instead!). However, it's not just the five piece collar, removable collar bones, four piece split yoke, cross-stitched buttons, three sleeve pleats, side gussets or generous tail length that make a good shirt. Combine this with traditional garment stitching techniques (which have almost all but been forgotten in this age of mass-manufacturing), and our Thin Red Line fabric and the result is something pretty special - a shirt with attention to quality and detail at every stage of creation.

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